Why Asking about the Cost of Fundraising Isn't Enough

Session materials from PEAK2019.

How much do we spend on fundraising? This question, alone, doesn’t measure fundraising effectiveness. Organizations with low fundraising costs sometimes depend on only a few donors, which can put the organizations at risk if one of those funders ends its grant. In addition, by asking about fundraising expenses, an organization may be signaling that grantees should spend as little as possible on these critical investments. BoardSource has developed a framework for Measuring Fundraising Effectiveness—both internally and externally—that creates a more complete picture of an organization’s fundraising health. Hear about this new tool for developing holistic pictures of grantees’ fundraising effectiveness.

Participants will learn about:

Fundraising strategies and how focusing solely on the cost of fundraising can increase risk

The Measuring Fundraising Framework and related free resources

Questions to ask to get necessary information, without inadvertently sending harmful messages

Andy Davis

Director of Education

Board Source

As BoardSource’s director of education, Andy Davis is responsible for creating and delivering the public trainings that BoardSource offers to the nonprofit sector, overseeing the BoardSource Certified Governance Trainer program, and aligning BoardSource’s educational offerings across departments. Additionally, as a BoardSource consultant and trainer, Andy works with the organization’s clients nationally, developing and delivering our respected consulting and training services.

Grants Management Professional Competency Model

Cross-Cutting Competencies

  • Process and Change Management: Plan and monitor processes efficiently and effectively and manage change as needed to contribute to grantmaker's strategic goals and grantee's success.
  • Strategic Management: Promote organizational mission and goals and inspire colleagues to achieve them.