Digging Into Demographic Data: Data for Insight, Impact, and Equity

As discussed in our recent report on collecting and using demographic data, the practice is somewhat scattershot across the field and not widely understood or used to help grantmakers understand their giving. But for philanthropy to advance equity in all communities, especially low-income communities and communities of color, it needs to be able to understand the demographics of the organizations being funded (and declined), the people being served, and the communities impacted. That data should be used to assess practices and drive decision making.

The webinar presenters discuss the PEAK Grantmaking report, a report by the Center for Effective Philanthropy on nonprofit diversity efforts, and the work that GuideStar is doing to help foundations and nonprofits share the diversity work that is necessary for more inclusive partnerships.

Viewers will:

  • Learn the key importance of collecting and using demographic data in their grantmaking;
  • Understand how nonprofits are thinking about diversity and how foundations can help these efforts; and
  • Hear about plans to make collecting and using demographic data easier and more standardized for the field.

Original air date: October 16, 2018

​Michelle Greanias

Former Executive Director

PEAK Grantmaking

Ellie Buteau

Vice President, Research

Center for Effective Philanthropy (CEP)

Jasmine Marrow

Director of Nonprofit Strategy and Member of the Equity Team


​Nikki Powell (Moderator)

Effective Practices Director

PEAK Grantmaking

Nikki Powell is PEAK Grantmaking’s chief communications officer. She develops and manages strategies to promote PEAK Grantmaking’s services, events, and programs. She is responsible for developing outreach campaigns to raise awareness of PEAK Grantmaking’s members and their expertise. Nikki also oversees marketing for PEAK Grantmaking events, including sponsorship and exhibitor recruitment.

Contact Nikki with questions about communications, PEAK Grantmaking’s effective practices program and partnerships, and sponsorship and exhibitor opportunities.

Her experience includes implementing communications strategies for nonprofits of many sizes and in many sectors, including membership associations, advocacy organizations, and leading research think tanks.

Nikki has a bachelor’s degree from Converse College (Spartanburg, S.C.) with a double major in English and politics and a minor in women’s studies. She is currently a master’s degree candidate in organizational and corporate communications at Northeastern University.

Nikki is a nomad at heart and travels whenever she can; she has visited all 50 states and is working on all seven continents. Her favorite place she’s ever visited is Istanbul. She is a member of the Junior League of Greenville (S.C.) and volunteers regularly with the Day of the Girl and Period Project organizations.

Grants Management Professional Competency Model

Cross-Cutting Competencies

  • Diversity, Equity, and Inclusion: Promote diversity, equity, and inclusion in grantmaking practices.

  • Register
    • Non-member - Free!
    • Individual Member - Free!
    • Organization Member - Free!
    • Consultant (Sole) - Free!
    • Consultant (Firm) - Free!


Insight, Impact, and Equity: Collecting Demographic Data
Nonprofit Diversity Efforts: Current Practices and the Role of Foundations